Parks
Associates is an internationally recognized market research and consulting
company specializing in emerging consumer technology products and
services. Since 1986, we have provided research and analysis to companies
ranging from Fortune 500 to small start-ups through market reports, primary
studies, consumer research, custom research, consultation, workshops, executive
conferences, and annual service subscriptions.
Scope
of Research
› Global markets
› Features and differentiation
› Innovations and disruptive technologies
› Market participants and company profiles
› SWOT analysis
› Customer preferences and purchase intentions
› Consumer behavior and usage habits
› Adoption and price sensitivity
› Consumer segmentation
› Optimal bundles
› Channel dynamics
› Market trends
› Market sizing & forecasts
› Value chain analysis
› Branding
With
each category, Parks Associates provides:
>Primary Consumer Research
>Industry and Competitive Analysis
>Focus Groups
>Forecasting and Distribution Analysis
>Strategic Seminars and Workshops
>Executive Conferences
>Custom Projects and Consulting
Events
Parks Associates produces multiple events for industry
executives throughout the year. Our core
industry events – CONNECTIONS™: The Digital Home Conference and Showcase –
hosts over 500 industry executives each year. CONNECTIONS™ Europe examines
digital living issues specific to the European continent, and CONNECTIONS™
Summit at CES reviews the year in digital product and services each
year and looks ahead to the major consumer and industry trends.
Parks Associates also hosts research Webcasts every month.
Job Opportunities - We are hiring!
Parks Associates is currently hiring. If you are interested
in an opportunity to work for a
leading market research firm, please contact Elizabeth Parks today.
>Research Intern
>Marketing Intern
>Researcher
>Research Analyst
>Research Director
>Marketing Associate
>Business Development Associate
